Balter is an epic craft brewery on the Gold Coast of Australia. They’ve won countless awards for their beer and their marketing, including #1 in the GAB Hottest 100 Beer of 2017 & 2018, plus the AIBA award for Best Packaging (Can) 2017.
I’ve had the pleasure of working with Balter on creating their brand voice, including their website copy and product descriptions. I also write their press releases for any new brews they have hitting the market.
Here's a little sample of a spiel on their can of XPA -
"It might be pale but there’s nothing weak about this bad boy. Tropical and floral aromatics set off a fruity palette that will punch your taste buds in the pleasure zone. Tailored for those who enjoy a fully-hopped beer that’s still easy to drink.
From us to you with enjoyment,"
You can find out more about Balter and their tasty beers over here.
To learn more about how I helped Balter Brewing create a fun, yet professional brand voice, head to this post. It also includes extra insights into my copywriting process.
If you're looking to create a voice that's unique to your brand, get in touch for more details: firstname.lastname@example.org