I had the pleasure of working with them on creating their brand voice, including their website copy and product descriptions. Here's a little sample of a spiel on their can of XPA -
"It might be pale but there’s nothing weak about this bad boy. Tropical and floral aromatics set off a fruity palette that will punch your taste buds in the pleasure zone. Tailored for those who enjoy a fully-hopped beer that’s still easy to drink.
From us to you with enjoyment,"
You can find out more about Balter and their tasty beers over here.
If you're looking to create a voice that's unique to your brand, get in touch for more details: email@example.com