In 2016 I worked with Otis Eyewear on rejuvenating their brand copy and product descriptions. I also provided copy for their upcoming USA Range Guide.
Here's an example of one product description for their (soon to be released) style Little Lies.
Feel sweet, look chic. Little Lies is a play on the cat-eye outline, taking a distinctive acetate and metal façade, and pairing it with thin acetate arms. A lightweight classic that adds a touch of feminine flair. Fits small to medium faces.
You can find out more about Otis over here.
If you're looking to create a voice that's unique to your brand, get in touch for more details: firstname.lastname@example.org